Scaling Ad Spend Successfully without Breaking the Bank

You are spending $100/day profitably. You bump it to $1000/day. Results crash. This is the "Scale Problem."

Vertical Scaling vs. Horizontal Scaling

Vertical: increasing the budget on an existing campaign. Risk: The algorithm gets confused / Audience saturation. Rule: increase budget by 20% every 2-3 days. Do not double content overnight.

Horizontal: Launching more campaigns to new audiences. Risk: Lower. You are exploring new territory. Action: Launch a new campaign targeting a "Lookalike 5%" (Broad) or a totally different interest stack.

Automation Rules (Safety Nets)

If you are scaling, you need guardrails. Set up Automated Rules in FB/Google:

• "If Spend > $100 AND Purchases < 1, Turn Off Ad."
• "If CPC > $5, Turn Off Ad."

This allows you to sleep at night while the budget scales, knowing the system will kill the losers automatically.