The Role of the "Marketing Technologist"

Marketing is no longer "Arts and Crafts." It is "Data and Infrastructure." Agencies are scrambling to hire "Marketing Technologists" (MarTech Ops).

What do they do?

They bridge the gap between the CMO and the CTO.

• The CMO says: "We need more personalization."
• The CTO says: "We can't rewrite the backend."
• The Marketing Technologist says: "I can set up a Segment.com pipeline to feed customer traits into the email tool without touching the backend."

Core Skills

1. Javascript/Python: Enough to write a script for GTM or clean a dataset.
2. SQL: To query the data warehouse.
3. API Literacy: Understands REST, Webhooks, and JSON.
4. Ad Platorms: Understands what a "Pixel" actually does.

Career Outlook

This is one of the highest-paid roles in growth. As "manual media buying" gets automated by AI, "managing the automation infrastructure" becomes the high-leverage work.