The Rise of Micro-Influencer Networks

Macro-Influencers (1M+ followers) are expensive and have low engagement rates. Micro-Influencers (5k-50k followers) are cheap (sometimes product-only) and have hyper-engaged communities.

The "Army" Strategy

Instead of putting all your budget on one shoutout, you build an "Army." You seed your product to 100 micro-creators in the same month. Suddenly, your brand is everywhere. Users see it on 5 different feeds. "I keep seeing this brand, it must be huge." -> This is manufactured ubiquity.

Whitelisting (Spark Ads) Benefits

The real value of Micro-Influencers isn't just their organic reach. It's their content. You pay them to create the video, then you run it as an ad from their handle (with permission). It looks like a genuine review, but you control the targeting and spend.

Managing the Chaos

You can't DM 100 people manually. Use platforms like Grin, CreatorIQ, or Aspire to manage the workflow, contracts, and payouts.