LinkedIn B2B Ad Strategies that Actually Work

LinkedIn is the most expensive ad platform on earth. One click can cost $15. You cannot afford to run "fluff" campaigns here.

The Targeting Advantage

No other platform lets you target: "Senior VPs of Engineering at SaaS companies with >500 employees." This is why we pay the premium.

Strategy 1: The "Thought Leader" Video

Don't run a banner ad. Run a video of your CEO/Founder talking directly to the camera about a specific industry pain point. "If you are a CTO struggling with technical debt..." Retarget anyone who watched 50% with a Lead Gen Form.

Strategy 2: Document Ads

This is the cheat code of 2024. Upload a PDF (Whitepaper/Checklist) directly to the feed. Users can swipe through it like a carousel without leaving LinkedIn. Gate the full download behind a Lead Gen Form. The CTR on these is 3x higher than static images.

Strategy 3: Conversation Ads (InMail)

Warning: Can be annoying. Fix: Don't pitch. Offer value. "I saw you are hiring for X. We built a salary guide for that role. Want it?"

The Golden Rule of LinkedIn

Conversation Ads -> High Intent. Feed Ads -> Trust Building. Do not use LinkedIn for "Impulse Buys." It's a relationship engine.