The End of the Creative Agency? In-Housing with AI
The Agency Model is Broken
Agencies charge for hours. AI reduces hours to seconds. This fundamental misalignment is causing a mass exodus. Brands are realizing they are paying for inefficiency.
Building an Internal AI Studio
You don't need a team of 10. You need a team of 2 equipped with AI tools.
The New Org Chart
- Head of Growth: Sets the KPI targets and budget.
- AI Content Editor: Prompts the AI, curates the output, and launches the ads.
That's it. This lean team can out-produce a traditional agency of 15 people.
When to Keep an Agency
Agencies aren't dead, but they are moving upstream.
- Keep them for: Super Bowl ads, massive brand rebrands, high-end TV production.
- Fire them for: Facebook ads, TikToks, blog posts, email copy.
Use AI for the daily "performance warfare." Use humans for the "brand art."