Conversational Ads: Chatbots Meeting Display

The standard funnel is: Ad -> Click -> Landing Page -> Form. The new funnel is: Ad -> Chat.

Click-to-Messenger / Click-to-WhatsApp

Meta is pushing this heavily. In regions like Brazil and India, WhatsApp IS the internet. Business happens there. For high-ticket items (Real Estate, Cars), people don't want to fill out a static form. They want answers.

Automated Qualifiction

You don't need a human to answer the first "Hello." Connect a Chatbot (ManyChat/Chatfuel). Bot: "Hi! Are you looking to Buy or Rent?" User: "Buy." Bot: "What is your budget?" User: "500k." Bot: "Great, connecting you to an agent."

Higher Conversion, Lower Lead Quality?

Conversational ads generate volume. It is easy to tap "Send." The challenge is filtering. Ensure your bot asks hard questions to weed out looking-loos before a human gets involved.