"Funnel Hacking" vs. Stealing

There is a fine line in digital marketing.

Funnel Hacking: Analyzing a competitor's strategy, offer structure, and design principles to improve your own.
Stealing: Ripping their images, copy-pasting their text, and cloning their landing page.

One makes you money. The other gets you sued.

The "Remix" Strategy

The goal of AdOperative isn't to copy. It's to remix.

Don't copy their headline.
Do copy their hook structure.
Don't steal their image.
Do analyze why their color palette works and create a fresh design using similar psychology.

Is Scraping Ads Legal?

Yes. Ads are public data. Platforms like Facebook and Google have transparency centers specifically designed to show this data. Tools like AdOperative simply aggregate this public data into a usable dashboard.

The Ethical Rule of Thumb

If you showed your ad to the competitor, would they say: A) "Hey, that's my ad!" (Theft) B) "Damn, that's a better version of what we tried to do." (Success)

Aim for B.

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