Building a Low-Code Marketing Stack

In the past, if you wanted to build a custom landing page that accepted payments and sent a text message, you needed a full-stack developer. Today, a marketer can build it in an afternoon.

The Triad: Database, Logic, Frontend

1. Database (Airtable / Supabase): Where your leads live. Excel on steroids.
2. Logic (Make / Zapier): The glue. "If this happens, do that."
3. Frontend (Webflow / Framer / Softr): What the customer sees.

Example: The "Viral Waitlist"

1. User enters email on Webflow site.
2. Webflow sends webhook to Make.com.
3. Make checks Airtable to see if user exists.
4. If New: Make adds to Airtable, calculates "Rank" based on signups, and sends welcome email via SendGrid.
5. User gets unique referral link generated by the logic.

Why Low-Code Matters for Ad Ops

Speed. If you have an idea for a "Calculator Lead Magnet" ("Calculate your ROAS savings!"), you can build it yourself. You don't have to wait 3 weeks for the dev sprint. Speed of implementation = Speed of learning.