Automating the Ad Reporting Process

The "Monday Morning Reporting Blues." Every agency account manager knows it. Login to FB. Export CSV. Pivot Table within Excel. Paste into PowerPoint. Repeat for Google. Repeat for TikTok.

It's 2025. Stop doing this.

The Stack

1. Connector: Supermetrics, Funnel.io, or Windsor.ai. These tools suck data out of the APIs.
2. Destination: Google Sheets (for raw data) or BigQuery (for big data).
3. Visualization: Looker Studio (Free) or PowerBI (Microsoft).

Building a "Live" Dashboard

Share a Looker Studio link with your client/boss. "Here is your live view. I don't need to send you a PDF. Check it on Sunday night if you want."

What to visualize

• Pacing: Budget spent vs. Budget planned. (e.g., "We are 50% through the month but have spent 70% of budget!").
• Blended CPA: Total Spend / Total Sales across ALL channels. The one number that matters.
• Creative Performance: A table showing Top 5 Best and Top 5 Worst ads by CPA.

The Value of Automation

It's not just saving time. It's agility. If a campaign tanks on Tuesday, you see it on Tuesday, not next Monday. You can pivot instantly.